The University RTD Platform — Built in Florida
SwampWater
Structures
University
Partnerships.
The university RTD category is open. The NCAA cleared hard seltzer in 2023. All 16 SEC schools now sell alcohol publicly. SwampWater is the campus-native brand built to fill that gap.
"Beer has the campus. Everything else is unclaimed."
How SwampWater Works
SwampWater connects three key players in the university beverage ecosystem. We've built a repeatable, localized model that works across SEC campuses.
Campus Partnerships
We partner directly with university venues — stadiums, student unions, and dining facilities — that have already approved alcohol sales.
Brand Integration
Beverage brands leverage our platform to reach the 21+ campus demographic with a purpose-built, NCAA-compliant distribution channel.
Regional Scaling
We structure distributor relationships to enable rapid, repeatable launches across the SEC and beyond.
Who We Serve
SwampWater is built for three core stakeholders in the campus beverage ecosystem.
Universities
Unlock new revenue streams from venues already approved for alcohol sales. SwampWater handles brand partnerships and compliance.
- Revenue share model
- NCAA compliance
- Campus-native branding
Beverage Brands
Reach Gen Z 21+ consumers at scale with a dedicated, repeatable campus distribution channel. No fragmented venue relationships.
- Localized launch model
- Data-driven insights
- SEC expansion roadmap
Distributors
Structure regional partnerships with pre-negotiated campus venues. Repeatable playbook across SEC schools.
- Pre-qualified venues
- Turnkey operations
- Margin optimization
SwampWater Vodka Seltzer
SwampWater is a premium ready-to-drink vodka seltzer crafted in Florida. Designed from the ground up for university campus venues and SEC stadiums.
5% ABV | 12 fl oz | First Batch Produced
Available Flavors
Each flavor is crafted to appeal to the Gen Z 21+ demographic while maintaining the premium positioning SwampWater demands in campus venues.
Launch Roadmap
SwampWater is structured for rapid, repeatable expansion across the SEC and beyond.
University of Florida
Foundation launch. Building relationships at UF venues, structuring the operational model, and validating product-market fit.
SEC Expansion
Replicate the UF model across 15 additional SEC schools. Leverage existing distributor relationships and campus venue approvals.
National Reach
Extend beyond SEC to major universities nationwide. Establish SwampWater as the campus-native RTD brand.
Frequently Asked Questions
Meet Miguel Rivera
Miguel is an Economics student at the University of Florida with deep expertise in applied econometrics and commodity markets. He's researching under Dr. Jaclyn Kropp and bringing data-driven insights to the campus beverage space.
SwampWater exists to unlock the untapped potential of the university RTD market. Beer dominates campus. Everything else is unclaimed. We're building the infrastructure to change that.