Frequently asked questions.
When can I buy SwampWater?
Soon. We are pre-launch. The first batch is produced and we are working on our first venue placements in Gainesville. Get on the launch list and you will hear the moment cans hit a cooler near you.
Where will SwampWater be sold first?
Gainesville, Florida. SwampWater was conceived at UF and is launching at UF first. From there it follows the SEC, one campus at a time. Tell us where you tailgate on the Gameday page so we know where to land next.
What flavors are available?
Four. Watermelon, Black Cherry, Pineapple, and Grapefruit. All 5% ABV, all 12 fl oz. No filler flavors, no rotating gimmicks. Four that earn their spot.
Is SwampWater carbonated?
Yes. It is a seltzer. Light carbonation, clean finish, built to last a full tailgate without going flat or syrupy on you.
Is SwampWater gluten free?
Pending final formulation confirmation, target yes. We will state it plainly on the can and here once the formulation is locked.
How many calories per can?
Final number coming with launch. Target under 110. We will publish the confirmed figure the day cans ship, not before.
How do you donate to causes?
Every can sends $0.05 to two causes, split evenly. $0.025 to Veterans and First Responders, $0.025 to Skin Cancer Research. Miguel personally seeded the counter before a single can sold. The mission does not wait for revenue.
How do I join the Campus Crew?
Head to the Crew page and apply. The first 50 in get founder tier. You need to be 21+, enrolled at an SEC school (or graduated within the last 12 months), and active on Instagram or TikTok.
Is the NCAA okay with hard seltzer at campus venues?
Yes. The NCAA officially cleared hard seltzer and cider at stadium events in March 2023. SwampWater is designed to fit within these guidelines at venues that have approved alcohol sales.
What is the current status of SwampWater?
SwampWater is pre-launch. The product has been formulated and the first batch produced. We are actively building relationships at the University of Florida and structuring the model for SEC expansion. We are not yet commercially active at any venue.
Why does the university RTD market matter right now?
All 16 SEC schools sell alcohol publicly as of 2024. Texas A&M generated $2.4M in gross alcohol revenue in their first year of general sales. 55% of Gen Z adults 21 to 24 have tried hard seltzer. The demand is there. The policy is there. The dedicated campus RTD brand is not, yet.
How can a university or athletics department work with SwampWater?
If you are at a university venue (stadium, student union, arena, or campus dining) reach out through the Universities partner page. We handle brand selection, distributor alignment, and activation. You gain a new revenue category without managing any of it.
How can a beverage brand partner with SwampWater?
We are open to conversations with producers who have Florida distribution capacity and a product that fits the campus venue environment. SwampWater handles the university relationship layer. You provide the product and production capability. Start on the Brands partner page.
What makes SwampWater different from a regular distributor?
A distributor delivers product. SwampWater builds the university channel from scratch: licensing navigation, campus relationship development, compliance structuring, and student-facing activation. We are not a distributor. We are the infrastructure the distributor plugs into.
Where does SwampWater operate?
Florida first. We are based in Gainesville and actively building at UF. The near-term roadmap is the SEC: 16 schools across the Southeast, all with alcohol sales approved, none with a dedicated RTD campus brand. That is the gap we are filling.
Why start at UF?
Gatorade was invented at UF. The campus that built the sports drink category is the right place to build the campus RTD category. The brand is rooted here. The relationships are here. Florida is the market that proves the model before it scales to the rest of the SEC.